I sat down and added up every recurring charge hitting my account.
Netflix. Spotify. ChatGPT. iCloud. Apple One. A gym membership I'd forgotten about. A VPN. Two SaaS tools I used once. A cloud service from 2021.
I genuinely thought I was spending around $80/month. The real number was over $200.
I'm an iOS developer — 8 years professionally, government clients, 600K+ users, apps that have been in production for 5 years. SubWise is the first app I shipped under my own name.
Every other app in this space wants your bank login. I refused. Your subscription data is personal. It should stay on your device. No account, no login, no data collected. Not because it's a feature — because it's the right way to build it.
The app is native Swift, built from scratch. Not a template. Not a no-code tool. Not vibe-coded. Every screen, every animation, every line of code — written deliberately, tested on real devices, and shipped with intent.
The Pro version is $6.99. Once. Forever. Making a subscription tracker that charges a monthly fee felt deeply wrong.